Social Media & Paid Ads

Marketing that's
measured in leads, not likes.

Social media management and paid ad campaigns across Meta, Google, LinkedIn, TikTok, and more — planned, launched, and optimized around one metric: qualified leads.

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What it is

Strategy first,
spend second.

We don't run ads for the sake of running ads. Every campaign starts with a clear picture of your ideal customer and offer. From there, we build the creative, targeting, and budget plan around getting that specific person to convert — and we report on what actually moved the business forward.

WHAT'S INCLUDED

What's included in
Social Media & Paid Ads.

Scoped around your specific goals on the discovery call.

Paid Ads Management

Meta, Google, LinkedIn, TikTok, Snapchat, and Pinterest campaigns planned, launched, and optimized for results.

Social Media Marketing

Strategy, content creation, and consistent posting across Instagram, Facebook, LinkedIn, and TikTok.

Brand Identity & Strategy

Logo, color palette, tone of voice, and brand guidelines so you look professional across every channel.

Campaign Reporting

Clear, honest reporting tied to leads and revenue — not just reach and impressions.

Creative Production

Ad creatives, short-form video, and copy variants built and tested for performance.

Retargeting & Funnels

Full-funnel campaigns that re-engage warm visitors instead of only chasing cold traffic.

Process

How we deliver Social Media & Paid Ads.

01 — STRATEGY

Audience & offer mapping

We define exactly who you're targeting and what offer will get them to convert.

02 — CREATIVE

Build the campaign

We produce ad creative, copy, and targeting for each platform in the mix.

03 — LAUNCH

Launch & test

Campaigns go live with structured testing across creative and audience variants.

04 — OPTIMIZE

Scale what works

We cut underperforming ads and scale budget into what's actually converting.

FAQ

Questions about Social Media & Paid Ads.

Which ad platforms do you manage?

Meta (Facebook/Instagram), Google Ads, LinkedIn, TikTok, Snapchat, and Pinterest, depending on where your customers actually are.

Do you handle the ad creative too, or just the targeting?

Both. We produce the ad creative, copy, and video, and manage targeting, budget, and optimization end to end.

How much should I budget for ad spend?

This depends on your industry and goals — we'll recommend a realistic starting budget on the discovery call based on your market and offer.

How do you report on performance?

You get clear reporting tied to leads and cost-per-result, not just reach or impressions, so you can see what's actually working.

How soon will I see results?

Most campaigns need 2-3 weeks of live data to optimize properly. We set realistic expectations on timeline during onboarding.

Often paired with: Content, SEO & GEO and Lead Generation.

Get Started

Ready for marketing
that actually pays off?

Book a free 30-minute call and we'll map out exactly what this looks like for your business.